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“Let’s not forget that the little emotions are the great captains of our lives and we obey them without realizing it.”

– Vincent Van Gogh


The image above was created by Hugh MacLeod, one of my favourite bloggers as I find him to be both philosopher and artist.

For those of us who work in the nonprofit world, MacLeod’s work reminds us that what really matters to our donors derives 80% from their emotions and 20% from their intellect.

For those of us who do not work in the nonprofit world, MacLeod’s work reminds us that what really matters to everybody else derives 80% from their emotions and 20% from their intellect.