“The greatest gift that you can give to others is the gift of unconditional love and acceptance.”
For each of the last eleven years the British retailer John Lewis has aired what has become an iconic holiday season commercial. Not withstanding the commercialism of the underlining message (after all they are trying to sell stuff!) it has become an annual tradition for this blog to feature the new advert.
Elton John is the protagonist of this year’s “story”. Love him or hate him … or both (I thought John jumped the shark when he first split up with Bernie Taupin in the late 70’s), it is impossible to deny that, despite the odds, he has had unprecedented levels of professional success.
I really appreciate how this year’s message is about the power of a gift and the love of a mother, and how the gift inspired, changed, and influenced the course of a little boy’s life. None of this would have happened without the support of a loving family.
As 2018 winds down I sincerely hope that you have the opportunity to spend more time to reflect on those “gifts” that family and friends have brought into your life. It is with this message in mind that I wish you all the best for the season and a very happy New Year!