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“There are three deaths. The first is when the body ceases to function. The second is when the body is consigned to the grave. The third is that moment, sometime in the future, when your name is spoken for the last time.” 
– David M. Eagleman

Many of us are familiar with the fact that only 50% of Canadians have a Will. Perhaps more surprisingly though, only 5% of us have included charity in our estate plans. This is most unfortunate. Not only is your Will a legal conduit through which to distribute your assets. It is also a reflection of your values and an incredibly powerful catalyst for making a positive impact on those causes that are deeply meaningful to you. This is the reason The Donor Motivation Program® has become a sponsor of The Canadian Association of Gift Planners (CAGP) Will Power campaign.

It is our experience that after meeting with hundreds of donors, it usually takes time to reflect on our mortality and how we wish to be remembered. Unfortunately, there are a number of common misunderstandings that stop many of us from including charity in our estate plans – misunderstandings such as, “I can not support both my loved ones and my favourite causes”, or “I need to be wealthy to make a gift to charity through my Will”. These feelings are understandable but do not reflect the estate planning reality that it is in fact possible to embrace the “and” while rejecting the “or” when giving through your Will.

We encourage you to seek out a trusted philanthropic adviser to show you how you too can make much more of a difference than you realize!