Recently I had the good fortune to meet Jack Canfield. As you may recall, Canfield is the co-author of the “Chicken Soup for the Soul” series which has more than 250 titles and has sold an incredible 500 million copies in 40 different languages!
How the heck did he do that?
In Canfield’s own words:
“The first book contains all of the stories that I used in my seminars to illustrate the points that I wanted to make. The way that they became a book is that one night someone asked me, ‘Is that story you told about the Girl Scout who sold over 3,000 boxes of Girl Scout cookies in one year in a book anywhere? My daughter needs to read that.’ I had to answer, ‘No, it is not.’ That kept happening for several months. Finally I realized that all of these stories needed to be in a book. It took almost two years from that point to complete the book. At the end of the first book, we simply stated, ‘If you have a great story that you think might help someone else if they read it, send it in and maybe we’ll publish a second book. ’Little did we know what we were unleashing. We started to get between 50 and 200 stories a day”.
Again, how the heck did he do that?
In a word … stories.
So who is telling your story? And how are you telling it?
Jack and me at a recent conference